Press release is the main thing to introduce sound in an organization.It is a mandatory option for any product which is going to be launch in a n organization.A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients.
News releases have been a large source of criticism against various types of journalists, who sometimes rely on them heavily. Some people criticize writers for creating articles in this way, contending that it consititutes free advertising for the company on whose behalf the news release was issued, especially if it is not contrasted with criticism of that company or product in the same article. On the other hand, few dispute that news releases remain a valuable way for media to be made aware of new products and services, and recent and upcoming events of interest.
Press release can be defined in many waya to launch a product in a market.While there are several types of press releases (such as the general news release, event release, product press release and, more recently, the social media release), press releases very often have several traits of their structure in common. This helps journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Some of these common structural elements include:
Headline — used to grab the attention of journalists and briefly summarize the news.
Dateline — contains the release date and usually the originating city of the press release.
Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body — further explanation, statistics, background, or other details relevant to the news.
Media Contact Information — name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.
Sometimes a news release is embargoed that is, news organizations are requested not to report the story until a specified time. For example, news organizations usually receive a copy of presidential speeches several hours in advance. In such cases, the news organizations generally do not break the embargo. If they do, the agency that sent the release may blacklist them. A blacklisted news organization will not receive any more embargoed releases, or possibly any releases at all.
However, it is very hard to enforce embargoes on journalists, as there is constant pressure by editors to be first to a story. It is unlikely that a PR agency will blacklist a form of media, as other clients may want to be featured in this publication. This problem is sometimes overcome by controlling the timing of a release via email rather than relying on the journalist to do so.