Press Release of Sound

Press release is the main thing to introduce sound in an organization.It is a mandatory option for any product which is going to be launch in a n organization.A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.
A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients.
News releases have been a large source of criticism against various types of journalists, who sometimes rely on them heavily. Some people criticize writers for creating articles in this way, contending that it consititutes free advertising for the company on whose behalf the news release was issued, especially if it is not contrasted with criticism of that company or product in the same article. On the other hand, few dispute that news releases remain a valuable way for media to be made aware of new products and services, and recent and upcoming events of interest.
Press release can be defined in many waya to launch a product in a market.While there are several types of press releases (such as the general news release, event release, product press release and, more recently, the social media release), press releases very often have several traits of their structure in common. This helps journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Some of these common structural elements include:
Headline — used to grab the attention of journalists and briefly summarize the news.
Dateline — contains the release date and usually the originating city of the press release.
Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body — further explanation, statistics, background, or other details relevant to the news.
Media Contact Information — name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.
Sometimes a news release is embargoed that is, news organizations are requested not to report the story until a specified time. For example, news organizations usually receive a copy of presidential speeches several hours in advance. In such cases, the news organizations generally do not break the embargo. If they do, the agency that sent the release may blacklist them. A blacklisted news organization will not receive any more embargoed releases, or possibly any releases at all.
However, it is very hard to enforce embargoes on journalists, as there is constant pressure by editors to be first to a story. It is unlikely that a PR agency will blacklist a form of media, as other clients may want to be featured in this publication. This problem is sometimes overcome by controlling the timing of a release via email rather than relying on the journalist to do so.

Social,Economic,and Demographic of Sound

Social,economic and demography of sound is acritical aim when desighing a webpage with sound.Why do Web pages need to bother with sound? I mean, a Web developer has enough to worry about just keeping the HTML code clean, keeping text up-to-date, and tweaking graphics files, without having to learn new skills like how to do interactive sound on Web pages.
Well, the Web has been hungry from the very beginning for the latest and greatest ways to enhance the user experience. There is absolutely no doubt that sound and music can add terrific value to that experience. If Web pages were as rich and varied in the audio spectrum as they are in other media, surfing the Web would be a warmer, more compelling, and more human experience.
It’s been reported that as many of 25% of all Web sites relate to music in some manner,whether they are sites dedicated to a specific band or artist, online CD stores, record company music catalogs, or merely pages with Real Audio or downloadable MP3 audio files. The demographic of people surfing the Web closely resembles that of record buyers and concert-goers.
So if you build Web sites, or if you’re a musician looking to branch out and gain an audience, it is worth making the extra effort to learn how you can help bring the Web to life with music and sound. Past research on the social significance of sound has not addressed the processes by which sounds generate meaning within an environment. We propose a model whereby sound operates within a place to create a non-human identity through the phenomenological production of meaning. Once an identity of a place is established, the definition of the situation can be created, which guides behavior for human actors. Although this model is not formally tested, suggestions for appropriate methods to do so are given.

Past research on the social significance of sound has not addressed the processes by which sounds generate meaning within an environment. We propose a model whereby sound operates within a place to create a non-human identity through the phenomenological production of meaning.

Role of sound in multimedia

Sound plays a vital role in multimedia industry. Communications covers both the study of and practice in the operation of basic audio production equipment, as well as audio production techniques and criticism.Different class of sounds in various types of softwares are available and some sound files suits in a suitable program like mp3 runs in many softwares like real player ,windows media player ,quick time etc. but ther are certain files which require certain softwares to catch up that file like wav,3gp files needs special player which supports this file like Vlc media player.The class provides practical experiences in production and a discussion of operating practices of both contemporary radio and audio for video.Many advanced software technologies like Adobe premier pro,Autodesk gives Students a lot of scope to built a good audio and video file which enhance their skills to develop a good sound file and they will learn both analog and digital production techniques, as well as learning how to keep your material creative.
Students learn video and film history through class screenings and lectures an they get to know the overview of the project.Assignment genres include the traditional narrative, experimental, and documentary production. Functionality such as the editing of a stereo image, pitch shifting, tonal filtering, effects-processing such as echo, reverberation or harmonic distortion, synchronisation of discrete tracks of sound, variable types of concepts gives a vital role in multimedia industry and all the advanced techniques which are used to create a complete multimedia file and data manipulation tasks that have been developed by the professional audio industry-should ultimately be in hands of the designer and user of interactive multimedia products.
Most people are very familiar with the use of sound as a powerful tool in television, radio and film, but have little experience in using it themselves. Digital recording allows the user much greater opportunity to experiment with the effect of sound features such as:
voice tone, pace, pitch
music as an influence on mood and atmosphere
sound effects that provide enrichment and context to a story.
A nice overview of sound which gives a powerful presentation element in multimedia, which includes basic sound
concepts, advantages and disadvantages of using sound in multimedia presentation,
functions of sound in interactive multimedia instruction, and tips for producing sound for instructional multimedia.

Impact of multimedia in daily life

Multimedia contains a combination of many contents which forms audio,text, images, animation, video, interactivity.Multimedia is used in various types of entertainment industries as well as other commercial industries such as Education, Engineering, Mathematics and scientific research, medicine. Multimedia represents the convergence of text, pictures, video and sound into a single form. The power of multimedia and the Internet lies in the way in which information is linked. In a simple way, multimedia can be define as Software programs that combine text and graphics with sound, video, and animation. A multimedia PC contains the hardware to support these capabilities.
Multimedia is the integration of various forms of media. In education wise multimedia has got lot of scope as multimedia learning environment involves a number of components or elements in order to enable learning to take place. Hardware and software are only part of the requirement Having the right type of equipment, including software, will not necessarily create the most appropriate environment to enable learning to take place.In Medicine multimedia helps doctors to get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by virusess and bacteria and then develop techniques to prevent it.
In engineering it is used as multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training and for architechtural purposes by using advanced softwares such as autocad. Multimedia for software interfaces are often done as a collaboration between creative professionals and software engineers.
In commercial wise most of the electronic old and new media utilized by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Related to the IT field it adopts various technologies such as exploring the use of hyper threading which brings the concept of Simultaneous Multi-Threading (SMT) to Intel Architecture. Hyper-Threading technology makes a single physical processor appear as two logical processors; the physical execution resources are shared and the architecture state is duplicated for the two logical processors.
The most significant feature of multiple forms of media is that they allow for the presentation of knowledge in numerous ways. Thus students can learn about abstract principles through text and can see the application of those principles through an animation or a video example. This presents the opportunity for deeper levels of understanding, particularly if the presentational qualities are fully and deliberately
exploited to achieve this purpose and are combined with the potential for learner interaction. A simple example is a Laser show is a live multimedia performance.

Multimedia needs to be carefully designed to facilitate the development of this kind of thinking.Thus the role of the teacher is by no means diminished; indeed, such design requires highly skilled teachers working in teams with multimedia producers.
Multimedia offers a variety of ways to structure knowledge. A CD-ROM or Web site can be structured in a linear manner, just as can a textbook.Thus, a narrative
text or lecture can be accessed sequentially through a CD-ROM or Web site.The medium used in the CD-ROM or Web site could be text, speech, or video,
but the structure would still be linear. However, most educational multimedia
designers would feel that this is not the best use of the technology.Multimedia offers more complex and interesting ways to structure and access knowledge.

Multimedia gives lot of Knowledge in the future which can be define as uncertain.
But there are three possible scenarios for the future of teaching and learning.
First, the teacher will be in control.In this context, teachers and subject experts
regain control. This is quite likely to happen as the Web moves from primarily
a textual and graphic-based medium to a multimedia technology as bandwidth and computer power increase.Teachers can then start delivering lectures over the Internet. However, this is likely to be a short-lived triumph, since learners will be able to choose from alternative methods more suitable for distributed and lifelong learning. Second, the technology will be in control. This would be the final triumph of artificial intelligence. Computers will diagnose the learning problems of students, direct them to appropriate sources of information, select teaching methods, provide feedback, and assess the students’ work. I think this is unlikely to happen because someone has to program the computer in the first place, and knowledge not only is expanding more rapidly but also is becoming more distributed, thus making it difficult for artificial intelligence to exert control.Third, the learner will be in control. This is perhaps the most likely scenario. Learners will take a constructivist approach to learning, seeking learning that meets their needs, in ways that are convenient, flexible, and cost-effective.In this scenario, teachers will remain important as counselors and guides, and perhaps as originators of some of the new learning materials, but they will become more like “hired hands.”
Advantages and disadvantages of multimedia in various contents of softwares like
Webpage(HTML):
is widespread ease of access.
easily modified
seldom optimized for printing.

Real media,Quick time,windows media:
large files start to play (stream) before entire file downloaded
players are free
need streaming server to host
quality limited by bandwidth

Flash:
optimized for Web
streaming multimedia
98% of browsers already have Flash plug-in
optimized for Web
streaming multimedia
98% of browsers already have Flash plug-in

Powerprint:
can be good for teleclassroom presentation
awkward or not optimized for Web delivery
requires optimization (font style size) for video display

Excel:
· quick and easy for instructor
· requires optimization (font style, size, etc.) for video display

Word:
· quick and easy for instructor
· requires optimization (font style size, etc.) for video display

Print document format(PDF):
retains precise formatting
easier to print than html
takes a little time to open Acrobat Player

Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications.

In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia.
A Multimedia system has four basic characteristics:
Multimedia systems must be computer controlled.
Multimedia systems are integrated
The information they handle must be represented digitally.
The interface to the final presentation of media is usually interactive

It is not feasible to discuss the role of multimedia in the future of education without paying some attention to the future of education (at all levels) itself. The issues are broad and varied without any evidence to date that there is a foolproof solution which educators may use. Nor is this likely to happen. Moreover, there is little sign of agreement amongst educators regarding the future structure and function of educational institutions servicing the different sectors. To predict the role of multimedia in such an uncertain climate would be ambitious to say the least. However, by adopting a suitable set of principles, educators are able to set themselves some viable targets which are less prone to the fickle changes in technology.
There is much current debate in the educational community regarding the concepts of putting education "online". A quick visit to any one of the conference listings on the Web will reveal the extent of global investment being made in debating these subjects. Against this background it is probably useful to expect debate to move to a new level. Advocacy or opposition are meaningless without an appropriate context (This context is discussed in later sections.).
When dealing with the role of multimedia in education, it is obvious that little useful information will result from debate that becomes focused on technological ability rather than pedagogical strategy; achievement of machines, software and programmers rather than achievement of learners and mentors; and quality of technological wizardry rather than quality of learning experiences and outcomes. That is not to say that the technological parameters and achievements are not important. They are vital, as long as you have suitable educational strategies, goals, experiences and outcomes at which they can be focused.

Multimedia concludes that the future of interactive media in education, when it is separated from the issues of technology that tend to mystify discussion and place it firmly in the sole grasp of those that are highly technologically capable, is that of communication tool. Its dimensions and capabilities will evolve and expand at the same time as the potential to author becomes more widely accessible. The potential for students of all ages to author as part of a creative educational programme that is based on achievement of goals and competencies rather than time served will assist educators to shift from teacher to facilitator and mentor. Interactive communication tools will transform our capability to embrace an educational paradigm that deals with learning as a vital, fulfilling, and continuing part of life at home and in the workplace as well as within educational institutions.